Paris 2024 brings a unified design identity to the Games’ sports equipment and facilities

Paris 2024, the upcoming Summer Olympics and Paralympics, has unveiled its unified design identity for the Games’ sports equipment and facilities. The new look, designed by French designer, Fabien Baron, aims to create a cohesive visual language across all venues and sports equipment.

The design identity is inspired by the city’s iconic landmarks, such as the Eiffel Tower and the Arc de Triomphe, and incorporates a bold color palette and geometric shapes. The look is meant to evoke a sense of French elegance and sophistication, while also being modern and dynamic.

The design identity will be applied to all sports equipment, including track and field, swimming, and gymnastics, as well as the venues themselves, such as the Olympic Stadium and the Aquatics Centre.

The goal is to create a seamless and immersive experience for athletes and spectators alike, with the design identity serving as a visual thread throughout the Games.

According to Baron, ‘The design identity is not just about aesthetics, but about creating an emotional connection with the athletes and the audience.’

The design identity will also be used in the marketing and branding of the Games, including the official logo and merchandise.

The Paris 2024 Organizing Committee has stated that the design identity is a key part of the Games’ overall strategy to create a unique and memorable experience for all involved.

The design identity is a testament to the city’s rich cultural heritage and its ability to blend tradition with innovation.

The Paris 2024 Games are set to take place from July 26 to August 11, 2024, and will feature over 10,000 athletes from around the world competing in 32 sports.

The design identity is a crucial element in creating a cohesive and engaging experience for all participants and spectators, and is expected to play a key role in making the Games a success.

The design identity is a reflection of the city’s commitment to excellence and its passion for sports and culture.

The Paris 2024 Games are expected to be a major event, with millions of people around the world tuning in to watch the action unfold.

The design identity is a key part of the Games’ overall strategy to create a unique and memorable experience for all involved.

The design identity is a testament to the city’s ability to blend tradition with innovation and create something truly unique and memorable.

The Paris 2024 Games are set to be a major event, with millions of people around the world tuning in to watch the action unfold.

The design identity is a crucial element in creating a cohesive and engaging experience for all participants and spectators, and is expected to play a key role in making the Games a success.

The design identity is a reflection of the city’s commitment to excellence and its passion for sports and culture.

The Paris 2024 Games are expected to be a major event, with millions of people around the world tuning in to watch the action unfold.

The design identity is a key part of the Games’ overall strategy to create a unique and memorable experience for all involved.

The design identity is a testament to the city’s ability to blend tradition with innovation and create something truly unique and memorable.