October 12, 2024

**Sports Innovation Lab and Proximic by Comscore Partner to Release Advanced Addressable Audiences**

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Sports Innovation Lab and Proximic by Comscore, a leading cross-platform measurement and analytics company, have announced a partnership to release advanced addressable audiences. This innovative solution will enable brands to target specific audiences across various platforms, including TV, digital, and mobile.

Sports Innovation Lab and Proximic by Comscore, a leading cross-platform measurement and analytics company, have announced a partnership to release advanced addressable audiences. This innovative solution will enable brands to target specific audiences across various platforms, including TV, digital, and mobile.

This partnership marks a significant milestone in the industry, as it will provide advertisers with the ability to reach their desired audience with greater precision and accuracy. The advanced addressable audiences will be powered by Comscore’s proprietary data and analytics capabilities, combined with Proximic’s expertise in audience targeting and activation.

According to Comscore, the advanced addressable audiences will be based on a combination of demographic, behavioral, and transactional data. This will enable advertisers to target specific audiences based on their interests, behaviors, and purchase habits. The solution will also provide real-time reporting and measurement capabilities, allowing advertisers to track the effectiveness of their campaigns and make data-driven decisions.

Proximic’s CEO, [CEO’s Name], stated, ‘We are thrilled to partner with Comscore to bring this innovative solution to the market. Our combined expertise will enable advertisers to reach their target audiences with greater precision and accuracy, ultimately driving better ROI and brand engagement.’

The advanced addressable audiences will be available for activation across various platforms, including TV, digital, and mobile. This will provide advertisers with the flexibility to reach their target audiences across multiple channels and devices.

In addition to the advanced addressable audiences, the partnership will also provide advertisers with access to Comscore’s proprietary data and analytics capabilities. This will enable them to gain a deeper understanding of their target audiences and make data-driven decisions.

The partnership between Sports Innovation Lab and Proximic by Comscore is a significant development in the industry, as it will provide advertisers with the ability to target specific audiences with greater precision and accuracy. This will ultimately drive better ROI and brand engagement, and provide a competitive edge in the market.

For more information on the advanced addressable audiences and how they can be activated across various platforms, please visit [Company Website].

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